AAR Breakfast Seminar: Why the pitch is still with us and how to win

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AAR Breakfast Seminar: Why the pitch is still with us and how to win

By AAR Group Limited

Date and time

Tue, 24 Sep 2019 08:30 - 10:30 GMT+1

Location

The Loft at The Ivy Club

9 West Street London WC2H 9NE United Kingdom

Refund Policy

No Refunds

Description

In recent months, the small village that is the marketing community has got all over-excited about the death of the pitch.

The eulogies are being led by journalists looking for copy and consultants peddling their version of the ‘new and improved’ pitch, the ‘non-pitch’ pitch, and our personal favourite, the ‘let’s not meet the agency before we invite them to pitch’ pitch.

While all that's going on, we at AAR are busy, you know, running pitches with the willing participation and encouragement of brands looking for agency partners, and agencies super-excited to pitch for these opportunities.

So, if you’d not only like to know why pitches are still with us but, more importantly, how to win them then pop along to our next AAR Breakfast Seminar where we’ll be exploring what goes through a client’s mind when they’re in ‘new business mode’, along with what you should pitch for, and how often, and what types of pitches there are.

SESSION OVERVIEW

You’ll gain valuable insights on:

  • Why clients pitch
  • Key factors for agencies to consider before deciding to pitch
  • What to invest
  • The journey to the pitch
  • The pitch itself

WHO SHOULD ATTEND

Anyone involved in agency new business, at any level.

PRESENTERS

Tony Spong, Managing Partner and Robin Charney, Business Director, AAR.

Organised by

AAR: Experts in Marketing Ecosystems

AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.

In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mind set will be better equipped to successfully meet the future.

Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish.

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